This will help you see where there are opportunities to create better content that could rank higher in user searches. As you review them, see if they have a lot of views, are high quality, and answer the question appropriately. If you see videos from your competitors, you know you’re on the right track. For example, a decking company might already know people will search for “DIY deck repair” or “how to restain a deck.” Do a bit of research on your own by searching for these terms on YouTube. You can start by making some assumptions about what your audience is searching for. Simply adding intentional, researched search terms to your video title and meta description can drastically improve your video’s performance. YouTube keyword research is an SEO tactic you can use to find the best search terms to include in your video content. This process will help you understand what resonates with your audience before you invest resources into creating your own content. As you review them, see if there are themes you can learn from – patterns that unite the most popular videos, topics that don’t get a lot of traction, and so on. Take a look at which of their videos have the most views and comments to see what your target audience is engaging with. To get started, create a list of your competitors, and then review their YouTube channels. You can also find their content gaps and fill them with your own content for example, if you notice your biggest competitor doesn’t have video FAQs, that can be a great way to stand out and add value for your potential customers.

Take a look at how your competitors are using video content in their marketing strategy, and use them as a source of inspiration as you create content. The best place to start as you learn how to make a YouTube video is with a little competitive research. We’ve compiled our top tips for how to research and plan your video, what kind of equipment to use, how to structure your video, and how to optimise and upload it to the platform in a matter of minutes. Video marketing and production involves plenty of other important components that can help you reach your video goals. Making a great YouTube video isn’t just about the content in the video itself. How to make a YouTube video: our top tips

Promote your video on other digital channels How to make a YouTube video: our top tips.

How do you make youtube videos in hd